The Marine Society & Sea Cadets has refreshed its image. The charity has been working to update its look and feel so that it can continue to appeal to its many audiences.
Mike Cornish CEO of the charity says;
“This fresh new direction is the result of looking at how the elements of the charity work together and how best to move the charity forward in these changing times, so that we can continue to offer the very best to the maritime sector in terms of promoting our maritime heritage, while supporting its future. By creating three new identities for each of the arms of the business, the MSSC believes it can champion that cause far more effectively.”
The Marine Society & Sea Cadets now becomes MSSC, to reflect its parental role in governing the two charities. The Marine Society moves to a dynamic representation that reflects its valued status as a provider of educational opportunities and professional seafarer support to those in all of the sea services. The Sea Cadets has received a modern and vibrant look with the purpose of appealing to new volunteers and young people and in keeping with its commitment to support young people via a range of nautical adventure activities.
The charity worked with London based design agency SEA Design to develop the three looks and conducted a staff survey into attitudes about the organisation to get a feel for the direction to go in.
The charity believes these new looks are a step towards establishing itself more firmly and raising the profile to continue to support professional seafarers and Britain’s youth as Sea Cadets.